Fireflies grew into more than 100 countries without an enterprise sales team, because every meeting recorded created a new potential user. Krish Ramineni explains why product-led distribution beat outbound for an AI product.
Insight
How Fireflies.ai expanded internationally without a traditional sales team
Krish Ramineni, Co-founder & CEO · 21 Sept 2026
Product-led distribution carried Fireflies into more than 100 countries.
Company: Fireflies.ai
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